Archives des market potential - Prime Target

Canadian SMEs: Looking Beyond the U.S. in the Face of Tariffs

Charly Caudoux — Mon, 30 Dec 2024 15:32:56 +0000

Canada’s reliance on the United States as its primary export market is both a vulnerability and a strength. With over CAD 458 billion in exports to the U.S. in 2022, accounting for 76.88% of our total exports, this close relationship has been a cornerstone of our economy since much before the signing of the Canada-United States Free Trade Agreement in 1988. However, the threat of…

L’article Canadian SMEs: Looking Beyond the U.S. in the Face of Tariffs est apparu en premier sur Prime Target.

Prime Target Export Market Selection: “Faster, Better, Cheaper”

Charly Caudoux — Tue, 26 Nov 2024 10:42:47 +0000

Businesses face complex challenges when expanding internationally. The process of identifying, evaluating, and entering new export markets is critical to success, yet traditionally, this task is both labor-intensive and time-consuming. Companies invest significant time and resources into gathering and analyzing data, often finding themselves behind the curve by the time they made a decision. But as technology advances, new tools and techniques are transforming the…

L’article Prime Target Export Market Selection: “Faster, Better, Cheaper” est apparu en premier sur Prime Target.

Skincare market insights: an overview of the industry

Charly Caudoux — Thu, 14 Sep 2023 08:07:01 +0000

As defined by Statista, the skincare market includes cosmetic products designed for the care and protection of the skin. This definition covers all types of creams and lotions for face, body, hand and foot care as well as sunscreen and baby and child skincare products. The skincare industry is part of the beauty and personal care segment. Compared to the make-up segment, skincare was resilient…

L’article Skincare market insights: an overview of the industry est apparu en premier sur Prime Target.

Understanding the challenges of international standards and norms

Charly Caudoux — Wed, 03 May 2023 07:16:45 +0000

International standardization and norms is the process of developing and implementing international standards to ensure consistency and compatibility in products, services, and systems across different countries. These standards are intended to ensure that all countries have access to quality products, services, and systems that are safe, reliable, and consistent. International standards also help to encourage competition, reduce costs, and create a level playing field for…

L’article Understanding the challenges of international standards and norms est apparu en premier sur Prime Target.

Key tips for first time exporters

Charly Caudoux — Thu, 02 Mar 2023 16:18:50 +0000

Internationalization still scares small companies and some have to overcome psychological limitations, come up against cultural and language barriers, and overcome obstacles related to their internal financial capacity. Be that as it may, in the current highly competitive conditions, it is thanks to international opportunities that numerous companies are further able to preserve their strategic focus and at the same time improve their profitability and…

L’article Key tips for first time exporters est apparu en premier sur Prime Target.

5 steps to select the best potential export markets

Charly Caudoux — Tue, 28 Feb 2023 09:38:58 +0000

Why is selecting an export market an important decision? For the simple reason that if you get it right, your results will skyrocket and if not, you will lose years and valuable resources in a country that will not provide the expected returns on your investments. This key step in the internationalization process involves researching potential markets, assessing the risks and rewards, and making a…

L’article 5 steps to select the best potential export markets est apparu en premier sur Prime Target.

Understanding the specificities of internationalization in emerging markets

Tatiana Miron — Fri, 13 Jan 2023 14:10:05 +0000

Small and medium businesses are demonstrating stronger resilience in meeting the change in demand from international consumers as we come out of the pandemic. As things return slowly to normal, they start looking again towards growth and increased international revenue and the emerging markets might hold some financial promise, and not only. This is of relevance, as in many Western economies the recession is almost…

L’article Understanding the specificities of internationalization in emerging markets est apparu en premier sur Prime Target.

How to deal with international competition ?

Charly Caudoux — Fri, 13 Jan 2023 13:58:53 +0000

If you are a company which enters a new international market, you will have access to a new customer pool and potential revenue streams. However, you will also have to deal with new or existing competitors. Among them, many may be local competitors with a better knowledge and understanding of the market. Their presence in your target market gives them a significant advantage.. Your main…

L’article How to deal with international competition ? est apparu en premier sur Prime Target.

How to target the right market for your international expansion ?

Tatiana Miron — Wed, 09 Nov 2022 10:13:59 +0000

Watch Prime Target webinar in collaboration with our new partner IBS Global Consulting on key strategies and tools U.S. companies can use when determining which markets to target to ensure the best possible results.

L’article How to target the right market for your international expansion ? est apparu en premier sur Prime Target.

How did Covid-19 impact international trade on a global level?

Tatiana Miron — Fri, 07 Oct 2022 07:58:03 +0000

During Covid-19 pandemic, many countries have suffered significant decline in their international trade compared to 2019. We have looked at the impact by region and by country to understand the actual consequences.

L’article How did Covid-19 impact international trade on a global level? est apparu en premier sur Prime Target.