Learn how cultural differences are used in prediction marketing models of export success or failure for companies.
The optimal choice: regional strategy or global orientation? Ralph is a CEO of a start-up. His company provides a specialized software for recycling industry. His local market is growing well and he decided it is time to go global. He asked Sabine who is a management consultant to help him define his internationalisation strategy. Ralph and Sabine have today their regular meeting today and the topic
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