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Understanding franchises and their internationalization

Understanding franchises and their internationalization

International Franchise Association mentions as the first modern day franchisor Martha Matilda Harper, a Canadian-American who began to franchise the Harper Method Shops in 1891.  Headquartered in Rochester, N.Y., she included in her hair care franchise many of the elements we have come to expect in a modern commercial franchise system including initial and continuing training, branded products, field visits, advertising, group insurance and motivation. 

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Surmonter les différences culturelles

Navigating cultural differences during international expansion

As businesses embark on the journey of international expansion, they inevitably encounter the challenge of dealing with cultural differences. Cultural diversity plays a significant role in shaping a company’s success in foreign markets, impacting consumer preferences, business practices, and communication styles. As such, understanding and effectively managing these cultural differences is crucial to fostering successful international growth for your organization. In this article, we will

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Lorsqu'elles s'adressent aux marchés internationaux, les entreprises ont du mal à comprendre et à estimer les délais et les coûts de l'accès aux marchés internationaux.

How to understand international market access ?

Many companies decide quite early to make their first sale abroad, a certain source of growth and opportunity. However, when addressing international markets, companies struggle to understand and estimate the time and the costs of international market access. As per WTO’s definition, market access is an umbrella term for a number of measures that a country may use to restrict imports. And indeed, the most

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