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Surmonter les différences culturelles

Navigating cultural differences during international expansion

As businesses embark on the journey of international expansion, they inevitably encounter the challenge of dealing with cultural differences. Cultural diversity plays a significant role in shaping a company’s success in foreign markets, impacting consumer preferences, business practices, and communication styles. As such, understanding and effectively managing these cultural differences is crucial to fostering successful international growth for your organization. In this article, we will

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Lorsqu'elles s'adressent aux marchés internationaux, les entreprises ont du mal à comprendre et à estimer les délais et les coûts de l'accès aux marchés internationaux.

How to understand international market access ?

Many companies decide quite early to make their first sale abroad, a certain source of growth and opportunity. However, when addressing international markets, companies struggle to understand and estimate the time and the costs of international market access. As per WTO’s definition, market access is an umbrella term for a number of measures that a country may use to restrict imports. And indeed, the most

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Être respectueux de l'environnement est aujourd'hui une nécessité pour toute entreprise, en particulier d'une entreprise internationale.

How to be international and environmentally sustainable ?

Being a good citizen, improving the environmental impact and engaging with our society is now a necessity for any company to be environmentally sustainable, especially when it is a company with a global reach. It is a necessity because the procurement rules change, international regulations impose certifications and our current and future employees are demanding it. The internationalization of activities complicates sustainability scores and responsible

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