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How can artificial intelligence be leveraged in international marketing?

How to use Artificial Intelligence for international marketing

Introduction In recent months we have seen an increasing interest in the exponential advances being made in generative Artificial Intelligence (AI) technologies. This progress has led to fervent discussions on technology-related risks. AI represents a potentially disruptive inflection point for societies and creates an uncertain environment in which organizations must operate. Even if it may scare off some companies, AI promises significant benefits in key

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International expansion is fraught with challenges and complexities

Top 10 mistakes to avoid during internationalization

Introduction Internationalization opens access to new markets and can provide opportunities for increased sales and revenue. This is particularly important when your domestic market is saturated. However, the path to international expansion is fraught with challenges and complexities. Many companies have encountered failures due to common mistakes made during the internationalization process. In this article, we will explore the top 10 mistakes to avoid during

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Aperçu du marché des soins de la peau: une vue d’ensemble du secteur

Skincare market insights: an overview of the industry

As defined by Statista, the skincare market includes cosmetic products designed for the care and protection of the skin. This definition covers all types of creams and lotions for face, body, hand and foot care as well as sunscreen and baby and child skincare products. The skincare industry is part of the beauty and personal care segment. Compared to the make-up segment, skincare was resilient

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