As defined by Statista, the skincare market includes cosmetic products designed for the care and protection of the skin. This definition covers all types of creams and lotions for face, body, hand and foot care as well as sunscreen and baby and child skincare products. The skincare industry is part of the beauty and personal care segment. Compared to the make-up segment, skincare was resilient
International standardization and norms is the process of developing and implementing international standards to ensure consistency and compatibility in products, services, and systems across different countries. These standards are intended to ensure that all countries have access to quality products, services, and systems that are safe, reliable, and consistent. International standards also help to encourage competition, reduce costs, and create a level playing field for
Internationalization still scares small companies and some have to overcome psychological limitations, come up against cultural and language barriers, and overcome obstacles related to their internal financial capacity. Be that as it may, in the current highly competitive conditions, it is thanks to international opportunities that numerous companies are further able to preserve their strategic focus and at the same time improve their profitability and
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