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market potential

internationalization in emerging countries

Understanding the specificities of internationalization in emerging markets

Small and medium businesses are demonstrating stronger resilience in meeting the change in demand from international consumers as we come out of the pandemic.  As things return slowly to normal, they start looking again towards growth and increased international revenue and the emerging markets might hold some financial promise, and not only. This is of relevance, as in many Western economies the recession is almost

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International competition

How to deal with international competition ?

If you are a company which enters a new international market, you will have access to a new customer pool and potential revenue streams. However, you will also have to deal with new or existing competitors. Among them, many may be local competitors with a better knowledge and understanding of the market. Their presence in your target market gives them a significant advantage.. Your main

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