A company may choose to enter a new geographical market where the type of product it offers does not yet exist with the hope to gain the first mover advantage. First-mover strategy is not new and is regularly implemented by small and large companies. It can bring a lot of benefits when executed well, however being the first mover is very expensive and not always
Prime Target provides a SaaS application and our services are delivered over the Internet. Users can access them from any Internet-enabled device and location.