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internationalization in emerging countries

Understanding the specificities of internationalization in emerging markets

Small and medium businesses are demonstrating stronger resilience in meeting the change in demand from international consumers as we come out of the pandemic.  As things return slowly to normal, they start looking again towards growth and increased international revenue and the emerging markets might hold some financial promise, and not only. This is of relevance, as in many Western economies the recession is almost

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e-commerce to export

How to leverage E-commerce to grow your export?

International e-commerce has been growing rapidly in recent years. With access and adoption of the Internet, and with nearly five billion Internet users around the world today, the number of people shopping online continues to grow. By 2022, according to Statista, the global e-commerce market revenue is expected to reach $4.23 trillion. This revenue is expected to grow at an annual rate of 11.58%, bringing

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first mover

Understanding first mover advantage in internationalisation

A company may choose to enter a new geographical market where the type of product it offers does not yet exist with the hope to gain the first mover advantage. First-mover strategy is not new and is regularly implemented by small and large companies.  It can bring a lot of benefits when executed well, however being the first mover is very expensive and not always

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