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Comment promouvoir vos produits à l'international

How to promote your products globally ?

Can you recall the fundamental principles of marketing encapsulated in the 4 P’s: product, price, place, and promotion? Among these, the final P—Promotion—holds the responsibility of building awareness and harnessing the curiosity of prospective consumers about your product. Within your domestic market, this marketing facet significantly contributes to your company’s triumph and growth. However, the question arises: does your promotional approach possess the aptitude to

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Inflation: How does it impact your exports ?

Inflation: How does it impact your exports ?

The global stage has been grappling with an inflationary crisis, reaching its zenith in late 2022. This abrupt surge in inflation can be attributed, in part, to various shocks, including the war in Ukraine and the Covid-19 outbreak, alongside the escalation in energy prices and raw materials costs. According to the International Monetary Fund (IMF), the worldwide inflation rate climbed to 8.7% in 2022 and

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Lorsqu'elles s'adressent aux marchés internationaux, les entreprises ont du mal à comprendre et à estimer les délais et les coûts de l'accès aux marchés internationaux.

How to understand international market access ?

Many companies decide quite early to make their first sale abroad, a certain source of growth and opportunity. However, when addressing international markets, companies struggle to understand and estimate the time and the costs of international market access. As per WTO’s definition, market access is an umbrella term for a number of measures that a country may use to restrict imports. And indeed, the most

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