Why is selecting an export market an important decision? For the simple reason that if you get it right, your results will skyrocket and if not, you will lose years and valuable resources in a country that will not provide the expected returns on your investments. This key step in the internationalization process involves researching potential markets, assessing the risks and rewards, and making a
International e-commerce has been growing rapidly in recent years. With access and adoption of the Internet, and with nearly five billion Internet users around the world today, the number of people shopping online continues to grow. By 2022, according to Statista, the global e-commerce market revenue is expected to reach $4.23 trillion. This revenue is expected to grow at an annual rate of 11.58%, bringing
A company may choose to enter a new geographical market where the type of product it offers does not yet exist with the hope to gain the first mover advantage. First-mover strategy is not new and is regularly implemented by small and large companies. It can bring a lot of benefits when executed well, however being the first mover is very expensive and not always
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