As defined by Statista, the skincare market includes cosmetic products designed for the care and protection of the skin. This definition covers all types of creams and lotions for face, body, hand and foot care as well as sunscreen and baby and child skincare products. The skincare industry is part of the beauty and personal care segment. Compared to the make-up segment, skincare was resilient
Can you recall the fundamental principles of marketing encapsulated in the 4 P’s: product, price, place, and promotion? Among these, the final P—Promotion—holds the responsibility of building awareness and harnessing the curiosity of prospective consumers about your product. Within your domestic market, this marketing facet significantly contributes to your company’s triumph and growth. However, the question arises: does your promotional approach possess the aptitude to
The global stage has been grappling with an inflationary crisis, reaching its zenith in late 2022. This abrupt surge in inflation can be attributed, in part, to various shocks, including the war in Ukraine and the Covid-19 outbreak, alongside the escalation in energy prices and raw materials costs. According to the International Monetary Fund (IMF), the worldwide inflation rate climbed to 8.7% in 2022 and
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