Go Global. Wisely.

international

Comment promouvoir vos produits à l'international

How to promote your products globally ?

Can you recall the fundamental principles of marketing encapsulated in the 4 P’s: product, price, place, and promotion? Among these, the final P—Promotion—holds the responsibility of building awareness and harnessing the curiosity of prospective consumers about your product. Within your domestic market, this marketing facet significantly contributes to your company’s triumph and growth. However, the question arises: does your promotional approach possess the aptitude to

Read the article »
Inflation: How does it impact your exports ?

Inflation: How does it impact your exports ?

The global stage has been grappling with an inflationary crisis, reaching its zenith in late 2022. This abrupt surge in inflation can be attributed, in part, to various shocks, including the war in Ukraine and the Covid-19 outbreak, alongside the escalation in energy prices and raw materials costs. According to the International Monetary Fund (IMF), the worldwide inflation rate climbed to 8.7% in 2022 and

Read the article »
Understanding franchises and their internationalization

Understanding franchises and their internationalization

International Franchise Association mentions as the first modern day franchisor Martha Matilda Harper, a Canadian-American who began to franchise the Harper Method Shops in 1891.  Headquartered in Rochester, N.Y., she included in her hair care franchise many of the elements we have come to expect in a modern commercial franchise system including initial and continuing training, branded products, field visits, advertising, group insurance and motivation. 

Read the article »
Please, fill this form

Would you like to:
Start exporting ?
Improve your export performance ?
Identify the best target countries ?

Schedule a meeting with our international development experts.
No strings attached

Prime Target provides a SaaS application and our services are delivered over the Internet. Users can access them from any Internet-enabled device and location.