Internationalization still scares small companies and some have to overcome psychological limitations, come up against cultural and language barriers, and overcome obstacles related to their internal financial capacity. Be that as it may, in the current highly competitive conditions, it is thanks to international opportunities that numerous companies are further able to preserve their strategic focus and at the same time improve their profitability and
Why is selecting an export market an important decision? For the simple reason that if you get it right, your results will skyrocket and if not, you will lose years and valuable resources in a country that will not provide the expected returns on your investments. This key step in the internationalization process involves researching potential markets, assessing the risks and rewards, and making a
Small and medium businesses are demonstrating stronger resilience in meeting the change in demand from international consumers as we come out of the pandemic. As things return slowly to normal, they start looking again towards growth and increased international revenue and the emerging markets might hold some financial promise, and not only. This is of relevance, as in many Western economies the recession is almost
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