Why is selecting an export market an important decision? For the simple reason that if you get it right, your results will skyrocket and if not, you will lose years and valuable resources in a country that will not provide the expected returns on your investments. This key step in the internationalization process involves researching potential markets, assessing the risks and rewards, and making a
Small and medium businesses are demonstrating stronger resilience in meeting the change in demand from international consumers as we come out of the pandemic. As things return slowly to normal, they start looking again towards growth and increased international revenue and the emerging markets might hold some financial promise, and not only. This is of relevance, as in many Western economies the recession is almost
International e-commerce has been growing rapidly in recent years. With access and adoption of the Internet, and with nearly five billion Internet users around the world today, the number of people shopping online continues to grow. By 2022, according to Statista, the global e-commerce market revenue is expected to reach $4.23 trillion. This revenue is expected to grow at an annual rate of 11.58%, bringing
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