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Understanding franchises and their internationalization

Understanding franchises and their internationalization

International Franchise Association mentions as the first modern day franchisor Martha Matilda Harper, a Canadian-American who began to franchise the Harper Method Shops in 1891.  Headquartered in Rochester, N.Y., she included in her hair care franchise many of the elements we have come to expect in a modern commercial franchise system including initial and continuing training, branded products, field visits, advertising, group insurance and motivation. 

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Lorsqu'elles s'adressent aux marchés internationaux, les entreprises ont du mal à comprendre et à estimer les délais et les coûts de l'accès aux marchés internationaux.

How to understand international market access ?

Many companies decide quite early to make their first sale abroad, a certain source of growth and opportunity. However, when addressing international markets, companies struggle to understand and estimate the time and the costs of international market access. As per WTO’s definition, market access is an umbrella term for a number of measures that a country may use to restrict imports. And indeed, the most

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Être respectueux de l'environnement est aujourd'hui une nécessité pour toute entreprise, en particulier d'une entreprise internationale.

How to be international and environmentally sustainable ?

Being a good citizen, improving the environmental impact and engaging with our society is now a necessity for any company to be environmentally sustainable, especially when it is a company with a global reach. It is a necessity because the procurement rules change, international regulations impose certifications and our current and future employees are demanding it. The internationalization of activities complicates sustainability scores and responsible

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